Luxury Living, Married With Technology And Uber Amenities, Attracts ‘Elite Luxury’ Renters – Forbes
By Ellen Paris, Forbes Contributor, December 29, 2017
Savvy Los Angeles developers are marrying luxury living with technology plus uber-amenities to attract a new breed of “Elite Luxury” renters. “We are seeing more segmentation in the luxury rental market in Los Angeles,” said Derek Wyatt, vice president at RCLCO, a long respected real estate advisory firm. “This emerging, “Elite Luxury” label is my company’s working title for this market.” Wyatt points to amenities and personal services on steroids to set these properties apart. “The highest quality of building and range of amenities combined with a level of personal service not seen before creates this new level of luxury rental living,” he adds.
At the apex of Beverly Hills and Century City on Santa Monica Boulevard sits Ten Thousand, a Crescent Heights Residence® described as, “Equinox Meets Soho House where residents can have whatever they desire.” This glittering angular glass tower rises 40 stories with two and three- bedroom residences offering views from the Pacific Ocean to the Hollywood Hills and beyond to downtown Los Angeles. Two and three- bedroom residences with 16 foot floor to ceiling glass window rent from $11,500 to $45,000 a month. Two penthouses which are currently occupied run around $59,000.
“Ten Thousand was conceived to offer effortless luxury without the burdens or economic risks of home ownership. Our residents appreciate the freedom and conveniences of leasing within a thoughtfully-programmed residential environment that features 75,000 square feet of wellness and entertainment focused amenities and hospitality-style services,” explains Bruce Menin, Principal at Crescent Heights, the parent company behind the development of Ten Thousand. This level of living experience is almost impossible to duplicate in a single-family home and is non-existent in the best high-rise condominiums,” Menin adds.
Amenities include; one-acre south-facing landscaped private park, indoor and outdoor pools and spa, tennis court, dog run, chef’s kitchen and an outdoor theater. There is a fitness center with three exercise studios, including private training rooms. To monitor head to toe fitness, Ten Thousand has a Fit3D – a 3-D body scanner and reporting engine for head-to-toe wellness assessments. Private screening room and resident’s lounge, conference and board rooms are also available upon request. Dining options include a full-service bar, lounge, café, private dining room and catering kitchen.
Ten Thousand occupies the former site of Jimmy’s, one of Los Angeles’ top restaurants in the seventies and eighties. Jimmy’s was packed with; “A” list celebrities, socialites and entertainment industry power brokers from opening to closing. Ten Thousand’s developers consulted with Sean Murphy, whose parents Jimmy and Mary owned Jimmy’s to capture and replicate the special ambiance and impeccable personal service the landmark eatery was noted for.
There is a house-staff of 60 catering to resident’s every need in five-star hospitality style. Think Four Seasons and Peninsula level of service available 24/6 and 365 days a year. The Concierge staff are essentially personal assistants for residents taking special care of a variety of needs and wants. In addition, an on-site lifestyle manager keeps life running smoothly for residents. An on-site tech concierge assists with personal technology needs.
Staff and services are available at the touch of the personal iPad, Ten Thousand’s residents receive upon move-in. They are encouraged to create a personal lifestyle profile where information is then available in an App for each resident to access all Ten Thousand offers and for staff to best accommodate requests.
Like your morning cappuccino a certain temperature? Your martini shaken, not stirred. Residents by using their App-based management portal can simply order their morning brew or custom cocktail to be ready upon arrival at Ten Thousand’s coffee and wine bar. In addition, Charlie, the in-house butler robot is available to deliver mini-bar items directly to a resident’s front door.
Ten Thousand flaunts all what people love about Los Angeles. This includes a chauffeured Rolls-Royce Phantom for jaunts to Beverly Hills. There is an on-call physician for on-site Botox treatments either in one of Ten Thousand’s private treatment rooms or in the privacy of your residence. Yes, only in Los Angeles.
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